About this role
The team is seeking a Data Analyst specializing in Digital Marketing to join their team. In this role, you will be responsible for analyzing marketing campaign performance and providing insights that drive strategic decisions.
Key Responsibilities:
- Analyze Marketing Campaign Performance: Track and assess key performance metrics such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and conversion rates to evaluate the effectiveness of campaigns.
- Leverage analytics tools to provide actionable insights for optimizing campaigns, improving targeting, and ensuring budget efficiency.
- Develop Data-Driven Insights: Maintain and enhance reporting frameworks using advanced analytics to monitor campaign performance and identify areas for improvement.
- Collaborate with marketing teams to design experiments and A/B tests to validate hypotheses and improve campaign outcomes.
Required Skills & Qualifications:
- Bachelor's degree in Data Science, Marketing, Statistics, or a related field.
- Proficiency in analytics tools such as Google Analytics, Tableau, or similar platforms.
- Strong analytical skills with experience in interpreting complex data sets.
- Familiarity with digital marketing concepts and metrics.
- Excellent communication skills for presenting findings and recommendations.
Experience:
- Minimum of 3-5 years of experience in data analysis, preferably in a digital marketing context.
What we offer:
- Opportunity to work in a dynamic environment with a focus on innovation.
- Professional development and growth opportunities.
- Collaborative team culture with a commitment to excellence.
Applications are read by our talent team, usually within two working days.
If you look like a fit we will call you, and you will hear from us either way.