About this role
The team is a fast-scaling D2C-focused consultancy that specializes in helping global brands launch, scale, and dominate in India’s digital commerce ecosystem. They are seeking a Performance Marketing Manager with expertise in Shopify to drive their performance marketing initiatives.
In this role, you will own the full-funnel performance marketing strategy and execution, focusing on optimizing Shopify store performance and enhancing conversion rates. You will blend data-driven experimentation with creative storytelling to effectively turn traffic into transactions.
Key Responsibilities:
- Develop and implement comprehensive performance marketing strategies for Shopify stores.
- Analyze data to identify trends and insights that drive marketing performance.
- Optimize campaigns across various channels, including social media, search engines, and email marketing.
- Collaborate with cross-functional teams to ensure alignment on marketing objectives and brand messaging.
- Monitor and report on key performance indicators (KPIs) to assess campaign effectiveness and ROI.
- Stay updated on industry trends and best practices in D2C marketing and Shopify optimization.
Required Skills & Qualifications:
- Proven experience in performance marketing, specifically with D2C brands and Shopify platforms.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and storytelling abilities.
- Proficiency in digital marketing tools and platforms, including Google Analytics, Facebook Ads, and email marketing software.
- Experience with A/B testing and conversion rate optimization techniques.
Experience:
- Minimum of 5-8 years of relevant experience in performance marketing, with a focus on D2C and e-commerce.
What we offer:
- A dynamic work environment with opportunities for growth and development.
- The chance to work with ambitious brands and make a significant impact in the digital commerce space.
- A collaborative team culture that values creativity and innovation.
Applications are read by our talent team, usually within two working days.
If you look like a fit we will call you, and you will hear from us either way.