About this role
The team is seeking an Assistant Manager for CRM and Loyalty to join their team in Bangalore. This role is pivotal in managing the entire customer journey, focusing on user acquisition, retention, and reactivation through data-driven strategies and marketing automation.
Key Responsibilities:
- Own and optimize the full customer journey from acquisition to retention.
- Utilize Salesforce and other tools to design and implement personalized, cross-channel marketing campaigns including email, SMS, push notifications, and WhatsApp.
- Analyze customer behavior through cohort analysis and segmentation to enhance campaign effectiveness.
- Continuously monitor and improve campaign performance based on data insights.
- Collaborate with cross-functional teams to ensure alignment on customer engagement strategies.
Required Skills & Qualifications:
- Proven experience in CRM and loyalty program management, ideally in a similar role.
- Strong proficiency in Salesforce and marketing automation tools.
- Excellent analytical skills with the ability to interpret data and make informed decisions.
- Familiarity with customer segmentation and behavior analysis.
- Strong communication and interpersonal skills.
Experience:
- 4-6 years of relevant experience in CRM, marketing, or a related field.
What we offer:
- Opportunity to work in a dynamic and innovative environment.
- Professional growth and development opportunities.
- A collaborative team culture focused on achieving results.
Applications are read by our talent team, usually within two working days.
If you look like a fit we will call you, and you will hear from us either way.